Web Copy for Top-Selling Brush
Web and Packaging Copy for Olegna Anti-Thinning Hair Care
Mizani Product Brochure: Creative Resistance
Trend brochure for curly hair also features original poetry by me under the theme of The Spoken Word.
HairDetox: The Newest Hair Revival Supplement For Men & Women
Website writing, product copywriting and packaging writing for new lifestyle supplement.
BEST IN SHOW (Product Roundup)
Best Beauty Products at the Professional Hair Shows, selected and written by me.
How To Prepare For And Secure Salon Distribution
There’s no better ambassador for your brand than a trusted hairdresser, but breaking into salons isn’t as straightforward as booking an appointment for a trim.
Angelo David Hair Care
Copywriting. Worked closely with lab and SEO firm to create product descriptions for entire website.
A First Look At Cuban Barbershops
An industry scoop: The first look at the barbering industry in Cuba in decades.
Specialist Spotlight Salons by JC Superstar – Charlotte Wassen
When Charlotte Wassen (Nailed it by Charlotte, Salons by JC, Greensboro, NC) was pursuing a college degree in accounting, her professor told her that he was going to make her hate the class so much she would change majors because, “With your personality, you need to be with people.” A semester later, he proved himself right...
Rental Realities: A First Look at Salon Suites
An in-depth study about the business disrupting rental-model, based on marketing research data and written by Victoria Wurdinger.
The Chemistry Behind Olaplex
Dean Christal is an industry lifer whose father worked for Helene Curtis and brother founded Alterna. When he met two world-class chemists who had little interest in hair, he hooked them with one idea: That they could “make an incredible impact, making women happy with their hair.” How? By creating a product that would fix damage and stop breakage.
The first, in-depth investigation of Brazilian Keratin Treatments
Explores the health concerns, challenges and opportunities
An 80s Fling For Spring
David Bowie and Madonna meet Nancy Regan and Debbie Gibson? Time traveling '80s style is all about wishful thinking because the street hopes things get rich again.
Why the New Barber Battles Could Hinge on a Name
A master of all his tools, Heath says he is known for his fades, tapers and detailed lines: “I strive for perfection.”
How One Solo Artist Barber Made the $12 Men’s Cut a Thing of the Past
When the profession is hot but the haircut prices are not, it’s time to up your game.
Salons by JC Superstar – Tim “Bo” Mack
For salon pros who also teach or travel, a Salons by JC Suite is the best-of-all-word’s home base.
57th and Madison
The East Village is the mecca of eclectic mixes and maverick salon owners.
8 Musts to Do Before You Rent In A Salon Suite
Preparing to rent a salon suite and going out on your own? If you have a strong client base, experience and business savvy, great. Those are the top attributes of successful renters. But before you rush in, follow these prep steps:
The Best Store Cosmetics
This feature explores what consumers want in cosmetics.
RUSK Styling Collection : Video Script Writing, Products
Match Your Bridal Gown to the Best Hairstyle
Creating Retail Displays That Offend No One Can Be Tricky
Ever Wonder Why All Hairdressers Wear Black?