Victoria Wurdinger


Victoria Wurdinger

About Victoria

Victoria Wurdinger

Victoria Wurdinger is an award-winning writer and researcher who specializes in beauty, wellness and business. She began her specialization at Pivot Point International, a textbook publisher with a worldwide chain of affiliated cosmetology schools. There, she built a strong foundation in the technical and artistic aspects of beauty care and education.

Drawing on this expertise, she developed educational programs, promotional materials and DVD scripts for several major publishers and beauty care manufacturers, including ARTec, Clairol, Essie, L’Oreal, Milady (Cengage Learning), Mizani, Motions for Hair, P&G, Redken, Rusk, Modern Salon Online Learning, Tocco Magico and TRI.

As a journalist, Victoria has visited salons from Miami to Moscow and written for dozens of publications, among them, Longevity, Cut and Color, Drug Store News, Beauty Digest, DCI, Laundry News, Art Business News, Celebrity Hairstyles, Modern Salon, British Hairdressers Journal, Top Hair, Beauty Store Business, Launchpad, Salon Today, Nails, Day Spa, Studio and First Chair. Her annual State of the Professional Haircare Market became the essential annual report on the salon industry for venture capitalists and industry insiders alike.

Victoria has also authored several books, including Competition Hairdesign, The Photo Session Handbook, 101 Quick Fixes for Bad Hair Days, The Eric Fisher Salon Training Notebook and Multicultural Markets. For the latter, she conducted extensive historical research, working with Spanish translators to explore early methods of hair styling in the Latino community. Multicultural Markets contains the never-before-published history of ethnic beauty culture in the United States. She also edited Formula Boss Vols. 1 and 2 for colorist David Stanko.

The winner of several American Society of Business Press Editors awards, as well as an international award for her coverage of the British Hair Fashion industry, Victoria was the first American journalist to conduct a beauty photo shoot at the Berlin Wall, one month after it fell. She has provided content for various websites, including modernsalon.com, behindthechair.com, salvatoreminardi.com, hairboutique.com, motionshair.com angelodavid.com, davidstanko.com, latest-hairstyles.com and celebrityhairstyles.com.