Whether your audience is B2B or B2C, you want storytelling that informs, delights and meets a need. From cosmetology textbooks to hair care websites and product brochures to eblasts, my copy educates readers, builds business and spurs action. It also builds trust. Readers remember and share what’s valuable to them, and it isn’t a listicle. This in-depth look at a new product category got everyone talking.

Business copy that connects taps into an in-depth understanding of industry specifics. When it comes to luxury real estate, lifestyle and location are just the beginning. Today, privacy, wellness and even mood care come into play. Business writing requires crisp copy and a great researcher, which is why I’ve written about real estate and heat-reclamation systems, as well as penning thought leadership pieces and bios. My real estate webcopy brings results because I “get it.”